Module 1 resource
Weekly Numbers Tracker
Five numbers every Monday morning. After a month you have a trend, after a quarter you can see what marketing actually did, and after a year you can tell a genuinely quiet week from a slow decline. Five minutes is the whole habit.
This week
Enter the week that just finished. Everything below calculates itself and saves in this browser.
- Average spend per head
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- Marketing % of revenue
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- Cost per new customer
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- Returning share
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The trend
The faint line is each week; the solid line is the four-week rolling average, which is what you should actually judge. One bad week is weather. Four is a pattern.
History
Most recent first. Keeps the last 52 weeks.
| Week ending | Covers | Revenue | ASPH | New | Mktg $ | Mktg % |
|---|