Gold Coast
Restaurant marketing for independent Gold Coast venues.
A restaurant marketing agency built by hospitality people, for a tourist-and-local city where the season swings hard and the delivery apps still take a third of every order. We fill your quiet services with covers you own, not reach you rent.
A city that runs on seasons.
The Gold Coast is two markets in one. There is the tourist tide, huge in summer and over the holidays, thin in the shoulders, and there is the loyal local trade in the suburbs that pays the bills the other ten months of the year. The venues that thrive here market to both deliberately, riding the visitor peaks without being left exposed when the crowds go home.
The dining scene runs from the buzz of Surfers Paradise and the polish of Broadbeach to the locals' favourites down south: Burleigh Heads, Palm Beach, Nobby Beach and Currumbin, with Mermaid Beach and Main Beach's Tedder Avenue at the premium end. Burleigh in particular has become one of the best eating strips in the state. Each pocket draws a different crowd, and "near me" searches decide who they walk into.
The subtropical climate means beach and alfresco dining almost year round, and the event calendar spikes hard: the Gold Coast 500 Supercars, Blues on Broadbeach, the marathon, Schoolies and the full summer holiday run all send waves of demand you can plan bookings around. The flip side is the quiet mid-week shoulder season, which is exactly where owned marketing earns its keep.
And like everywhere, most Gold Coast venues lean too hard on the delivery apps, giving UberEats and DoorDash 25 to 35 percent of every order and the customer's details along with it. We treat that margin and that data as yours to keep.
We don't sell you Gold Coast-wide "awareness". We win the suburb you actually trade in: the searches, the regulars, the bookings that show up in the till.
The full system, tuned to your precinct.
Local search & Google Business Profile
Win "restaurant near me" and suburb searches like "Burleigh Heads dinner" and "Broadbeach breakfast". In a city split between visitors and locals, being the obvious choice on the map is what turns a search into a booking.
Paid ads
Tight, geo-targeted Meta and Google campaigns aimed at the few suburbs and postcodes that actually fill your room, rather than a budget sprayed across all of Gold Coast.
Content & social
Content that looks like your venue and sells the experience, timed to the Coast's calendar: the summer peak, the Gold Coast 500, Blues on Broadbeach and the events that pack the strip.
Email & SMS
A list of regulars you own outright. It's the fastest, cheapest way to fill a quiet Tuesday: no algorithm and no app commission, just your message straight to the people who already love you.
Reviews
A steady flow of genuine Google reviews from real diners. It's the trust signal that decides who clicks "directions" when three venues on the same strip look the same.
Reporting in covers
Every month, plain English: covers, bookings, average spend, repeat visits. The numbers that hit your bank, not impressions and "engagement".
Why an operator's approach beats a big agency here.
Gold Coast has no shortage of agencies. Most have never worked a Friday service. Here's how we're different.
- Built by people who've worked the floor, so we know what a dead Tuesday actually costs you.
- Measured in covers, bookings and average spend, not reach or "engagement".
- No lock-in contracts. You stay because it works, not because you're trapped.
- You own the system, the list and the customer relationship for good.
- Tuned to your precinct, not a Gold Coast-wide spray of someone else's budget.
- A junior on a desk who's never set foot in a venue.
- Monthly reports full of impressions that never move your covers.
- 12-month contracts and retainers you can't walk away from.
- A "strategy" that's a swappable template with your name pasted in.
Run it yourself, or hand it over.
The Playbook (DIY)
The full system written down: local search, ads, content, email & SMS, reviews and reporting, all in plain English with templates you can run between services. A one-off $499. You keep it forever.
Managed (done for you)
Our team runs the whole system for your Gold Coast venue (local search, ads, content, email and reviews) and reports back to you in covers. Roughly $1,950 a month, no lock-in.
What the system does when it's running.
Illustrative figures across the venues we work with.
Start reading, start filling tables.
Trading elsewhere in Queensland or interstate? See our Brisbane and Sydney pages.
Gold Coast venues ask us this.
Do you only work with Gold Coast restaurants?
No. We work with independent venues right across Australia, but we know the Gold Coast well, from Surfers and Broadbeach to the locals' strips at Burleigh and Palm Beach. It is a seasonal, split market with its own rhythm, so a lot of what we do is tuned for it. We also have a Brisbane page.
How much does restaurant marketing cost on the Gold Coast?
Two clear options. The Playbook is a one-off $499, the full system to run yourself. Our Managed service is roughly $1,950 a month, where our team runs local search, ads, content, email and reviews for you. No lock-in contracts and no commission on the bookings you generate.
How do I keep my venue busy in the off-season?
This is the core problem on the Coast, and it is exactly what an owned audience solves. We build a list of your locals and regulars through email and SMS, so when the tourist tide goes out you can fill quiet mid-week services with a single message rather than waiting for foot traffic. Riding the peaks is easy; surviving the shoulders is where marketing pays off.
Can you help my café get more locals?
Yes. That is the core of café marketing on the Gold Coast. Most of a café's trade is people within a few streets, so we focus on Google Business Profile for "near me" and suburb searches, reviews, and a simple email or SMS list of regulars. Locals are what carry you between the busy seasons.
Can you help us reduce our reliance on UberEats and DoorDash?
That is one of the most common reasons Gold Coast venues come to us. The apps take 25 to 35 percent per order and keep your customer's details. We build direct ordering and a customer list you own, so over time more orders and bookings come through channels that do not cost you a third of the ticket.
Let's fill your Gold Coast venue.
A 15-minute call, no pitch. We'll tell you straight whether we can move your covers, and how.