For multi-venue groups
Multi-venue & restaurant group marketing
Restaurant group marketing that holds your brand steady across every venue while each location wins its own local market. One system, central control where it matters, local execution where it counts, and reporting that rolls up so you can see the whole group and any single site at once.
Two venues is not one venue, twice.
The moment you open a second site, restaurant group marketing stops being about a single room and starts being about a system. The pains change. Now it is consistency: making sure the brand a customer meets at your flagship is the same brand they meet at the newest site, even when each venue is run by different people on different streets.
Then comes the tug-of-war between central and local. Run everything from head office and your venues lose the local touch that fills them. Leave everything to each site and the brand drifts, the quality swings, and your buying power evaporates. Most groups sit in the messy middle, with marketing half-owned by everyone and properly owned by no one.
On top of that is reporting and scale. When you cannot see covers, spend and direct-order share across the whole group in one view, you cannot tell which venue is carrying the others or where the next dollar should go. And every new site you add multiplies the problem if there is no system underneath, because you are rebuilding marketing from scratch each time you open.
We give you one system across the group: central holds the brand and the budget, each venue wins its own suburb, and the numbers roll up so you can actually run it.
One brand, many rooms, one system underneath.
Brand consistency at scale
A group brand standard with shared templates, approved assets and a content rhythm each venue works from. Same brand at site one and site five, without every manager reinventing it.
Central vs local, defined
We split ownership cleanly. Brand, strategy, paid budgets, email and reporting run centrally. Local search, reviews and venue offers stay local, so nothing falls through the gap between head office and the floor.
Local search per venue
Each location gets its own Google Business Profile, reviews and "near me" presence tuned to its suburb, all managed under one framework so they stay accurate and on brand.
Group reporting that rolls up
One view across the group, plus a line per venue: covers, bookings, spend and direct-order share. Drill into any site to see who is carrying weight and who needs attention.
Buying power & shared spend
One coordinated ad budget across venues, so you stop competing with yourself and get more covers per dollar than five sites bidding alone.
A system that scales
Open a sixth venue and plug it into the same playbook on day one, instead of rebuilding marketing from scratch every time you add a site.
See the whole group and every venue.
Illustrative figures across the multi-venue groups we work with.
Built for operators running more than one room.
Big agencies treat a group like a brand campaign. We treat it like an operation that has to fill seats in every suburb.
- One system across the group, with central control where it matters.
- Each venue still wins its own local market and own reviews.
- Group reporting in covers and dollars that finance and ops can read.
- Coordinated budgets, so venues stop bidding against each other.
- No lock-in. We earn the group every month on the numbers.
- A single brand campaign that ignores how each suburb actually trades.
- Five disconnected freelancers with five different versions of the brand.
- Reports per channel with no rolled-up view of the whole group.
- Rebuilding marketing from scratch every time you open a site.
Your marketing department, across every venue.
Groups skew to done-for-you, because scale and central control are the whole point.
Done-for-you, group-wide
Our team runs the system across all your venues end to end: brand, central budgets, per-venue local search, email and group reporting, with one strategist as your point of contact. Pricing scales with the number of sites, with no lock-in.
The Playbook for your team
Have an in-house marketer? The same system, written down, so your team can run it consistently across venues. A one-off $499, yours to keep. Many groups start here, then bring us in to run it at scale.
The numbers behind a group that scales.
Have a flagship in a particular category? See our fine dining marketing and bar & pub marketing pages.
What actually scales across venues.
Marketing a group is not marketing one venue five times. The winning setup is one system and one brand, run locally for each site, with data and reporting that let you see what is working where. Here is how we run it.
One system, run locally per venue
Each venue draws from its own suburbs, so each needs its own local search, reviews and audience, even under one brand. We run a single consistent system across the group while keeping every venue's Google presence and local marketing distinct, so a venue in one suburb and a venue in another are each marketed to the people who can actually walk in.
One brand, consistent everywhere
A group's strength is a brand people recognise and trust across locations. We keep the look, voice and standards consistent across every venue's channels, so the group compounds its reputation instead of running five disconnected accounts that dilute it.
One audience, location-aware
We build a single customer list across the group that knows which venue each person visits, so you can promote the right location to the right people. A new opening, an event or a quiet night at one site can be marketed precisely, without spamming the whole database or cannibalising your other venues.
Cross-venue promotion without cannibalising
Done right, a group lifts every site; done wrong, venues steal each other's covers. We plan promotions and openings so they grow total covers across the group, using the audience and data to send the right offer to the right catchment rather than a blanket blast.
Reporting by location and channel
You cannot manage what you cannot see. We report covers, bookings, average spend and repeat rate by venue and by channel, so you know exactly which site and which lever is working, and where to put the next dollar. That clarity is what makes a group manageable instead of chaotic.
The Harbourline Group 3 venues, VIC.
Multi-venue hospitality group. Illustrative example.
A three-venue group was running each site's marketing separately and inconsistently, with no clear view of what worked where. We put all three on one system with a consistent brand, gave each venue its own local search and reviews, and built a single location-aware customer list with reporting by site and channel. Within a quarter, covers across the group were up nearly a fifth, and for the first time the owners could see exactly which venue and channel was driving them.
Groups ask us this.
Can you manage marketing for multiple venues or a group?
Yes, that is a core part of what we do. We run one consistent system and brand across the group while keeping each venue's local search, reviews and audience separate, because every site draws from its own suburbs. You get consistency and economies of scale where it helps, and genuinely local marketing where it matters, with reporting by venue so you can see what is working where.
How do you keep each venue's local marketing separate?
Each venue gets its own Google Business Profile, its own reviews, and its own local search and audience, run to a shared standard. The brand and system are consistent, but the local signals are distinct, so a venue in one suburb ranks and markets to its own catchment rather than competing with your other sites. We also make the customer list location-aware so promotions go to the right people.
Do you work with franchises or expanding groups?
Yes. Whether you are a two-venue independent group or an expanding franchise, the same principles apply: one system and brand, local execution per site, and reporting that shows performance by location. For groups planning new openings, we build the launch marketing so a new venue opens to a warm local audience rather than an empty room, without cannibalising your existing sites.
How do we keep our brand consistent across multiple venues?
With one system and a shared library, not a different approach per venue. We set a group brand standard, then give each venue templates, approved assets and a content rhythm to work from, so a customer gets the same brand whether they walk into your first site or your fifth.
Should marketing be run centrally or by each venue?
Both, split by what each does best. Brand, strategy, paid budgets, email and reporting run centrally. Local search, reviews, community posts and venue offers stay local, because a Newtown site and a Bondi site trade to different people. We define who owns what so nothing falls through the gap.
How do we report on marketing across the whole group?
One rolled-up view, plus a line per venue. You see group covers, bookings, spend and direct-order share at a glance, then drill into any site. The numbers are in covers and dollars, not impressions, so they make sense to operations and finance.
Can each venue keep its own local Google presence?
Yes, and it must. Each location needs its own Google Business Profile, reviews and local search presence tuned to its suburb. We manage them under one group framework so they stay consistent and accurate, while each still ranks for "restaurant near me" in its own area.
How does Packed Out work with restaurant groups?
Most groups run with our done-for-you team because of the scale and the need for central control. We act as your marketing department across every venue: one system, one point of contact, group reporting and per-venue execution. The best starting point is a strategy call.
Let's map your group.
Book a strategy call and we'll map your venues, your central versus local split, and what to roll out first.