Do it yourself · $499 once
The restaurant marketing course built for independent Australian venues.
The Packed Out Playbook is our entire marketing SOP, handed over. Run the P.A.C.K.E.D. system yourself between services to fill quiet nights, build a customer list you own, and cut delivery-app reliance, even with zero marketing background.
Built for owners, not marketers.
This is for you if…
- You own or run an independent café, bar or restaurant in Australia.
- You're brilliant at the food and the room, but marketing keeps falling to the bottom of the list.
- You want full tables you control, not "reach" and not orders the delivery app owns.
- You'd rather learn the system once and run it yourself than pay a retainer forever.
- You can carve out a few focused hours between services to set things up.
It's not for you if…
- You're a national chain or franchise with an in-house marketing team.
- You want a magic button with no work involved.
- You measure success in likes and followers rather than covers and dollars.
- You'd genuinely rather hand the whole thing over, in which case Packed Out, Managed is the better fit.
The P.A.C.K.E.D. system, step by step.
Six moves that take a quiet venue to a packed one. You'll learn the why, then run the how with templates for each.
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P
Position
Nail what your venue stands for and who it's for, so your marketing finally sounds like you, not every other place on the strip. Clear positioning makes every play below work harder.
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A
Attract
Get found by hungry locals at the moment they're deciding. Fix your Google Business Profile and local search so you show up first, with photos and offers that turn searches into walk-ins.
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C
Capture
Stop renting your diners from the apps. Capture customer details into a list you own (at the table, online and at checkout) so you can bring them back without paying a platform each time.
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K
Keep
Turn one-time visitors into regulars with email and SMS that actually get opened. Win-back, birthday and quiet-night flows that fill tables on your slowest services automatically.
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E
Engage
Content and social that drives bookings, not just scrolls. A repeatable posting system (what to shoot, what to say, when to post) that keeps your venue top-of-mind without eating your week.
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D
Drive
Profitable paid ads, run by you. Simple Meta and Google campaigns with budgets, targeting and creative you can copy, measured against covers and dollars so you never burn money on vanity.
Everything you need to run it yourself.
You also get the templates, swipe files and checklists we use on paid client work.
10 core modules
The full P.A.C.K.E.D. system on video, in plain English: roughly eight hours you can watch between services and act on immediately.
The Swipe Vault
Proven ads, captions, emails and SMS messages you copy, paste and swap in your venue's details. No staring at a blank page.
Plug-and-play templates
Canva and Google Docs templates for menus, promos, social posts and email flows, ready to brand and ship in minutes.
Local Search fix-up checklist
The exact Google Business Profile and local-listing checklist we run to get venues showing up first for nearby searches.
14-day quick-start
A day-by-day plan to fill your first quiet service inside a fortnight, so you get a win before you finish the modules.
Bonus: AU Promo Calendar
A 12-month Australian promo calendar covering long weekends, seasons and local moments, with campaign ideas mapped to each.
Not an agency. Not a recycled course.
You own it forever
No retainer, no monthly invoice. Buy once, keep the system (modules, templates and updates) for as long as you run a venue.
Built for Australia
Real AU platforms, consumer law, pricing benchmarks and seasons, not US advice with the wrong figures and the wrong dates.
Measured in covers
Every play ties back to bookings, covers, average spend and repeat visits: the numbers that show up in the bank, not likes.
No lock-in, no dependency
Most courses leave you needing an agency anyway. This one makes you self-sufficient. You could never speak to us again and still run it.
$499 credited if you upgrade
Decide later you'd rather we ran it? Your full $499 is credited toward your first month of Packed Out, Managed.
Written by operators
Every module comes from people who've worked the floor and run this system on paid client venues, not a content team guessing.
See the sourced AU benchmarks behind this course → · Read real Australian venue case studies →
One payment. The whole system.
The Packed Out Playbook
Lifetime access to the modules, templates, Swipe Vault and every future update.
- All 10 modules, the Swipe Vault and plug-and-play templates
- 14-day quick-start and Local Search fix-up checklist
- Bonus AU Promo Calendar
- Lifetime access and free updates
- 30-day "do the work" guarantee
- Your $499 credited if you upgrade to Managed
Secure checkout via Thinkific. Create your login and get instant access to everything the moment you pay.
The 30-day "do the work" guarantee.
Complete the 14-day quick-start and run the plays. If you've done the work and don't see your tables filling, email us within 30 days. We'll either work through it with you personally, or refund you in full. All we ask is that you actually run the system. That's fair for you and fair for us.
Before you get started.
Do I need marketing experience?
No. The Playbook is written for owners and managers with zero marketing background. Every module is plain English with step-by-step instructions, plug-and-play templates and a checklist, so you copy, fill in your venue's details and ship. If you can run a service, you can run this.
How long until I see results?
The 14-day quick-start is built to fill your first quiet service inside a fortnight. The compounding results (a growing list you own, more repeat regulars and less reliance on delivery apps) build over the following weeks as you run the full P.A.C.K.E.D. system between services.
How is this different from an agency?
An agency rents you results and keeps the system, billing you every month. The Playbook hands you the entire system to own forever, with no retainer and no lock-in. If you later decide you'd rather have it run for you, our Managed service does exactly that, and your $499 is credited toward it.
What if it doesn't work?
There's a 30-day do-the-work guarantee. Complete the 14-day quick-start, run the plays, and if you don't see movement we'll work through it with you or refund you in full. We only ask that you actually do the work first.
Can you just run it for me instead?
Yes. Packed Out, Managed is our done-for-you service where our team runs the whole system for you, reported back in covers and dollars. Buy the Playbook first and the full $499 is credited toward your first month, so trying it yourself costs you nothing if you upgrade.
Will it work outside Australia?
The system and templates are universal, but the specifics (platforms, consumer law, pricing benchmarks and seasonal timing) are built for Australia. Outside Australia the principles still apply, but you'll need to adapt the local detail yourself. We built this for Australian venues first.
Stop waiting for the room to fill itself.
Get the whole system today for $499, with lifetime access, every template, and a 30-day guarantee behind it.