For food trucks & mobile vendors
Food truck marketing
Food truck marketing built for a business that moves. We make sure people always know where you are parked, get your truck discovered on social, land the catering and event gigs that pay properly, and build a following that turns up wherever you pitch next.
No shopfront means no foot traffic for free.
A bricks-and-mortar venue gets walk-ins just by existing on a street. A food truck doesn't. Park somewhere new and nobody knows you are there. The whole problem of food truck marketing is that your single biggest asset, your location, changes every day, and so does the audience standing in front of you.
That creates three pains the trucks who make a living have all solved. First, telling people where you are, reliably, before they decide where to eat. A schedule nobody can find is the same as not trading. Second, getting discovered when you are somewhere fresh, which is almost entirely a social and search problem rather than a signage one. Third, the gigs that actually pay: markets, festivals, breweries, corporate lunches, weddings and private catering, where you cook to a booked crowd instead of gambling on passers-by.
Underneath all of it sits the hardest one. With no fixed address, you cannot rely on the location to bring people back. The only thing that follows you from pitch to pitch is your following. If you don't capture the people who queue today, you start from zero at the next park.
For a truck, your contact list and your socials are the shopfront. We build them into something that brings a crowd to wherever you stop.
Be findable, be booked, be followed.
Location & schedule comms
A weekly routine your followers can count on. The same post format every trading day, a "where we are tonight" broadcast, and a schedule page that is never out of date, so people can find you without guessing.
Social discovery
Content built to get you found in a new spot: short videos of the cook, the queue and the food, tuned for Instagram and TikTok reach so people in the area come looking before they walk past.
Events & catering pipeline
The bookings that pay. A clear catering enquiry page and outreach to breweries, markets, festivals and corporates who book trucks. One good event can beat a slow week of street trade.
Capture the queue
Every person at the window is a future regular. We turn the line into followers and a contact list, so your audience grows at every pitch instead of resetting.
Search for your regular pitches
Google Business Profile tuned to your service areas and recurring spots, plus making sure a search for your truck by name lands on your schedule and booking page first.
Reporting that fits a truck
Each month, plain English: follower growth, event enquiries, repeat customers and which pitches and days actually pull a crowd.
A crowd that travels with you.
Illustrative figures across the mobile vendors we work with.
Marketing that understands a moving target.
Most agencies build for a venue with an address. A truck needs a different system.
- Built around a schedule and a following, not a fixed shopfront.
- We chase the event and catering gigs that carry your slow weeks.
- We capture every customer at the window so your audience compounds.
- Measured in followers, enquiries and crowd, not vanity reach.
- No lock-in. Light enough to run from the truck between services.
- A static "local SEO" plan built for a venue that never moves.
- A pretty grid that no one near tonight's pitch will ever see.
- Posting your location in a way nobody can reliably find.
- Ignoring catering, where the real margin for a truck sits.
Run it from the truck, or hand it over.
The Playbook (DIY)
The full system written down for trucks: the schedule-comms routine, the social discovery plays, the catering enquiry setup and outreach, and how to capture the queue. A one-off $499. You keep it forever.
Managed (done for you)
Our team runs your location comms, social, events outreach and list while you cook. Roughly $1,950 a month, no lock-in.
Build the crowd before you park.
Thinking about a fixed site too? See our cafe marketing and bar & pub marketing pages.
What actually grows a food truck.
A food truck has one problem no restaurant has: you move. Your marketing has to answer "where are you today" and build a following that turns up wherever you park. Then the real money is in catering. Here is how we do both.
Broadcast where you are, every day
Your followers cannot come if they do not know where you are. We build a simple, reliable rhythm: a weekly schedule people can check and daily Stories that broadcast today's spot. Instagram and Google become your location board, so the crowd follows the truck instead of stumbling on it.
Build a following that travels
A food truck's audience is its whole business, because they are the people who show up wherever you go. We grow that following with consistent, crave-worthy content, smart use of location and event tags, and relationships with the markets, breweries and event organisers whose crowds become your customers.
Get found on the map and at events
People search "food trucks near me" and scan event listings. We keep your Google presence and event pages current with your pitches, times and menu, and build the reviews that make someone walk to your window over the truck next to it.
Turn the queue into catering
The real margin in food trucks is private events: weddings, corporate days, parties, festivals. We make your catering offer easy to find and enquire about, and turn your everyday queue and following into a pipeline of high-value bookings that are worth far more than a single service.
Own the list, not just the followers
Followers are rented from the algorithm; a list is yours. We capture regulars and past catering clients onto email and SMS so you can announce a new pitch, a festival appearance or catering availability directly, without hoping the feed cooperates.
Smoke & Sear Fremantle, WA.
BBQ food truck. Illustrative example.
A BBQ truck had a great product and an unpredictable crowd that depended entirely on foot traffic. We built a fixed weekly schedule, a daily location Story routine, and a catering enquiry path, then grew the following with consistent content and event tie-ins. Within a quarter the truck was selling out faster at known pitches and had booked eleven catering jobs, the bookings that actually make a food truck profitable.
Food trucks ask us this.
How do people find my food truck each day?
You have to broadcast it, every day. Publish a weekly schedule people can rely on and post daily Stories with today's location, and keep your Google presence and any event listings current. A food truck's audience will follow it anywhere, but only if you make where you are effortless to find. Consistency is what turns a random crowd into a following that turns up on purpose.
How do I get catering and private-event bookings?
Catering is where the real margin is, so make the offer easy to find and enquire about, and turn your everyday queue into the pipeline. We add a clear catering path, capture enquiries, and follow up fast, then market availability to your following and past clients. One wedding or corporate day is worth many ordinary services, so a steady trickle of enquiries changes the economics of the whole truck.
Do I need a website for a food truck?
A simple one helps, mostly as the home for your schedule, your catering enquiry form and your booking details, so you are not relying on the algorithm to surface them. It does not need to be big. What matters more is a current Google presence, an active Instagram for daily location, and a way to capture emails and numbers so you own your following rather than renting it.
How do my customers find out where my food truck is parked?
You need a reliable habit, not a guess. We set up a weekly schedule your followers can count on, an Instagram and Facebook routine that posts your location the same way every trading day, and a broadcast list so regulars get a "we're at the brewery tonight" message before they make other plans.
How do I get more catering and event bookings for my food truck?
Catering, markets, festivals and private events are where the margin lives, because you are cooking to a known crowd. We build a clear booking page, make your catering offer easy to enquire about, and target the corporates, venues and event organisers who book trucks. One good wedding or office gig can beat a slow week of street trade.
How do I build a following when I have no fixed address?
Your following is your address. Without a shopfront, your social profiles and contact list are the storefront people walk past. We capture every customer at the window, turn the queue into followers and subscribers, and post content that makes people seek you out wherever you park next.
Should a food truck bother with Google and local search?
Yes, but differently to a fixed venue. We keep your Google Business Profile set to your regular pitches and service areas, push your weekly locations and event dates, and make sure a search for your truck by name finds your schedule and booking page first.
What does food truck marketing cost?
Two options. The Playbook is a one-off $499, the full system to run from the truck. Our managed service is roughly $1,950 a month, where our team runs your location comms, social, events outreach and list for you. No lock-in.
Build a crowd that follows the truck.
Get the Playbook and run it yourself, or have us handle your schedule comms, social and events pipeline.