For bars & pubs
Bar & pub marketing.
Bar marketing built for the nights and the bookings that pay the bills: the dead Monday to Wednesday, the function room that sits empty, the events that should be packed. We fill them with foot traffic and bookings you own, without a race to the bottom on schooner prices.
Friday looks after itself. The rest of the week doesn't.
Run a bar or a pub long enough and you learn the truth: the weekend is not the problem. Friday and Saturday fill on their own. Your profit, and your stress, lives in the four other nights and the bookings most venues never chase properly.
- Slow early-week. Monday to Wednesday you are open, fully staffed and pouring for a handful of regulars. Same rent, same wages, a fraction of the take.
- The function room nobody finds. Group bookings are the fattest tickets you write, and most venues bury them on a page Google has never heard of. The birthdays and work Christmas parties book the pub that turns up first.
- Events that fall flat. You line up a band or a trivia night, post it once, and pray. Half the time the room is dead and you wear the cost.
- Foot traffic on price alone. When the only lever is cheaper drinks, you train the street to drink wherever is cheapest tonight and your margin gets shredded.
A good pub does not need cheaper beer. It needs a reason to come in on a Tuesday and an easy way to book the function, and that is what we build.
Fill the slow nights, book out the room.
Events that actually pull
Trivia, live music, meat raffles, a recurring Tuesday people lock in. We help you build the line-up and then promote it properly so the room is full before doors open.
Functions & group bookings
We make your function offer easy to find in local search, easy to enquire about, and fast to follow up. Birthdays, work parties and footy trips become bookings instead of missed calls.
Foot traffic from local search
Win "pub near me", "bar near me" and your suburb name. When someone nearby decides on a drink tonight, your venue is the one they tap.
A regulars list you own
Turn your crowd into an SMS and email list. When Wednesday is looking thin, one message about tonight's special or this week's gig fills the bar, no app and no commission.
Reviews & reputation
A steady flow of real Google reviews so a stranger choosing between three pubs on the same strip picks yours.
Reporting in covers & bookings
Plain English each month: bar takes, function bookings, event attendance and which slow nights moved. The numbers that pay the bills, not likes.
Run it yourself, or hand it over.
Same bar marketing system either way. The only question is who runs it behind the bar.
The Playbook (DIY)
The full system written down for bar and pub owners: events, functions, local search, the regulars list, ads and reviews, all in plain English with templates you can run yourself. A one-off $499. You keep it forever.
Managed (done for you)
Our team runs the whole system for your bar or pub (events, functions, local search, ads and the list) and reports back in bookings and foot traffic. Roughly $1,950 a month, no lock-in.
Start filling the slow nights.
Run a different kind of venue? See our café marketing and fine dining marketing pages.
What actually packs a bar or pub.
Bars and pubs live and die by the weeknight and the function book. The trick is filling the quiet nights without becoming the cheap-drinks venue, and turning every birthday and work-drinks enquiry into a booking you own. Here is how we do it.
Win "bars near me" and the event search
People deciding where to drink search on their phone and scan the map. We make your Google Business Profile earn that click: photos that sell the room, accurate hours, and your events posted so they show up. For a pub, getting found for "pub near me" and "[suburb] beer garden" is free foot traffic most venues leave on the table.
Fill weeknights with reasons, not discounts
A dead Tuesday does not need cheap pints, it needs a reason. Trivia, live music, an industry night, a supplier tap takeover, a residency. We build a standing weeknight identity people plan around, promoted to your owned list and socials, so you lift covers and spend without teaching drinkers to wait for a special.
Sell the vibe on social
A bar is an atmosphere business, and atmosphere is what video sells. The pour, the packed room, the band, the sun in the beer garden: short vertical clips that make someone want to be there tonight. We turn that into a steady feed and event promotion that actually drives bookings and walk-ins.
Build the functions engine
Birthdays, work drinks, engagements and end-of-season nights are the highest-value bookings a bar takes, and most venues handle the enquiries badly. We make the function offer easy to find, capture every enquiry, and follow up fast, so you win the group bookings that fill a whole section on an otherwise ordinary night.
Own the list and the locals
Regulars are the backbone. We capture them onto an email and SMS list and give them a reason to be part of it: first dibs on events, a locals' perk, the occasional "quiet one tonight" nudge. When you can fill a slow night with a single message, you stop being at the mercy of the weather and the algorithm.
The Anchor & Crow West End, QLD.
Neighbourhood pub. Illustrative example.
A neighbourhood pub was full on Friday and Saturday and echoing the rest of the week. We built a Wednesday trivia night and a Thursday vinyl residency, promoted both to a fast-growing SMS list, and made the functions offer prominent with a same-day enquiry follow-up. Within a quarter the midweek was reliably busy and function enquiries were up more than a fifth, with the whole thing measured in covers and bar spend, not likes.
Bar & pub owners ask us this.
Do drink specials and discounts hurt my bar's brand?
Blanket, permanent discounts do: they anchor your value lower and train regulars to wait. Targeted, limited plays do not, because they read as a perk rather than a fire sale. An added-value offer on a quiet night, gated to your list, fills dead capacity without touching your busy nights or your headline pricing. Sell an experience, not a cheaper pint.
How do I fill a quiet Monday to Wednesday at the bar?
Early-week trade is where most bars and pubs leak money, and a happy hour on its own just trains people to wait for cheap beer. We give the slow nights a reason to exist: a trivia night, a meat raffle, a vinyl or live-music regular, a chef's special, then we promote it to the locals on a list you own. A repeatable Tuesday people put in their calendar beats a one-off discount every time.
How do I get more function and group bookings?
Functions are the highest-value bookings a pub takes, and most venues hide them on a forgotten page nobody can find. We make your function and group offer easy to discover in local search, easy to enquire about, and we follow up enquiries fast. Birthdays, work Christmas parties, end-of-season footy trips and engagement do's are searching for a room right now, and the venue that answers first wins the booking.
How do I market an event without it being dead on the night?
An empty event is worse than no event. The fix is to stop relying on one social post and a hope. We build a proper run-up: the regulars list gets it first, geo-targeted ads hit the few postcodes that actually drink at your venue, and reminders go out the day before. You walk into the night knowing roughly how many are coming, not crossing your fingers at 7pm.
How much does bar and pub marketing cost?
Let's fill your bar's slow nights.
Get the Playbook and run it yourself, or have our team run the whole bar and pub marketing system for you.