Guides & resources

Restaurant marketing guides for independent Australian venues.

32 guides, written for owners who are already flat out. Every one is Australian — local platforms, local law, local numbers — and organised around the six moves of the P.A.C.K.E.D. system so you can start wherever your venue needs the most help.

Start with a section

Each section is a cluster of guides that build on each other, plus the free tool that goes with it.

Get foundShow up first when someone nearby is already hungry. Own your customersStop paying 30% to rent a customer who was already yours. Bring them backA list you own is the only channel nobody can take away. Content & socialContent that drives bookings, not vanity likes. Paid growthAds that return more than they cost, or not at all. Plan & priceThe decisions you make before you spend a dollar. Fill the roomThe plays for a specific problem: an empty Tuesday, a new opening, a quiet January.

Every guide

Newest first. Filter by section, or browse the lot.

Plan & price

How to write a restaurant marketing plan

A simple, practical restaurant marketing plan template for Australian venues: goals, audience, a 12-month calendar, budget and…

10 min read

Content & social

TikTok for restaurants: a starter guide

How independent Australian venues use TikTok to get discovered by nearby diners, starting with no following, and turn views into…

9 min read

Marketing for your kind of venue

The same system, written for how your venue actually trades.

CafésCafe marketing built for weekday breakfast, dead afternoons and loyal regulars. Fill the qui… PizzeriasPizza shop marketing built to cut delivery-app commission, win direct orders, and turn one-o… Bars & pubsA bar and pub marketing agency that fills slow early-week trade, books out functions and pac… Fine diningFine dining marketing that protects your bookings, cuts no-shows with deposits, lifts averag… Food trucksFood truck marketing for life on wheels: location comms, social discovery, events and cateri… QSR & fast foodA practical marketing guide for Australian QSR and fast-casual venues: value, speed, app loy… Groups & multi-venueRestaurant group marketing that keeps brand consistent across venues while each location win…

Or have us run it

The channels we manage for venues who would rather hand it over.

Local SEO & GoogleRestaurant local SEO and Google Business Profile management for Australian venues. Win 'near… Social mediaRestaurant social media management for Australian venues: content that looks like your room … Meta adsRestaurant Facebook ads and Instagram ads for Australian venues. Tight geo-targeted campaign… Email & SMSRestaurant email marketing and SMS that fills your quiet services from a list you own. No ap… Websites & orderingCommission-free restaurant online ordering and a website that takes the order direct. Stop p… InfluencerRestaurant influencer marketing that books real local creators and is measured in covers, no…

Free tools, no signup

Recipe and plate costing, Google Business Profile audit, review QR codes, weekly numbers and a content calendar builder. All free, all in the browser.

See the free tools The complete guide

Reading is the easy part. Doing it is the system.

The Packed Out Playbook turns every guide on this page into a step-by-step system, with the templates, scripts and calculators that make it happen between services.

See the Playbook Talk to us