Fill the room
How to market a restaurant reopening or relaunch
How to reopen or relaunch an existing Australian venue: fix the 'did they close?' problem, win back cold customers, and structure a 'we're back' campaign.
Practical plays
The plays for a specific problem: an empty Tuesday, a new opening, a quiet January.
Everything else on this site is a system. This section is the tactics — what to actually do when you have a specific problem in front of you. A dead Tuesday. A venue about to open with no audience. A function book with gaps in November. A January that always hurts. Each guide takes one situation and works through the offers, timing and mechanics that fix it without training your regulars to wait for a discount, which is the trap most venues fall into the first time they try to fill a quiet night.
9 guides in Fill the room
Fill the room
Catering & off-premise revenue for restaurants
A practical guide to adding catering and off-premise revenue for restaurants and cafes: corporate lunches, family meals, and how to…
Fill the room
Weddings & private events marketing for venues
A practical guide for venues with function space: how to market weddings and private events year-round without living in the festive…
Fill the room
Valentine's Day & Mother's Day restaurant marketing
How Australian venues book out Valentine's Day and Mother's Day properly: deposits, set menus, timing, upsells and not…
Fill the room
How to market a new restaurant: the first 90 days
A week-by-week plan for marketing a new restaurant or cafe opening in Australia: before you open, soft launch, opening week, and the…
Fill the room
How to fill your function book (and own the festive season)
How independent Australian venues win more function, group and Christmas-party bookings: the offer, enquiry path, follow-up and…
Fill the room
27 restaurant marketing ideas that actually work
27 practical, tested restaurant marketing ideas for independent Australian venues: getting found, owning customers, filling quiet…
Fill the room
How to fill your restaurant on slow nights (without killing your margins)
Seven proven plays to fill quiet midweek services at your Australian restaurant. Add value instead of cutting price and protect your…
Fill the room
How to get more customers to your café in Australia: a 30-day plan
A practical 30-day plan to get more customers to your café in Australia: get found, capture a list, show up locally and bring…
Free tool: Content calendar builder
Map the occasions worth planning for and what you will run in each.
The other guide sections
Seven sections, following the six moves of the P.A.C.K.E.D. system plus the practical plays that sit across all of them.
Get foundShow up first when someone nearby is already hungry.
Own your customersStop paying 30% to rent a customer who was already yours.
Bring them backA list you own is the only channel nobody can take away.
Content & socialContent that drives bookings, not vanity likes.
Paid growthAds that return more than they cost, or not at all.
Plan & priceThe decisions you make before you spend a dollar.
Want the whole system, not just the guides?
The Packed Out Playbook is every one of these guides turned into a step-by-step system, with the templates, scripts and calculators that go with them.