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How to handle a bad review: restaurant reputation management
How to respond to a negative restaurant review, deal with a fake one, and recover from a bad run. Reply templates and the AU rules on fake reviews.
P.A.C.K.E.D. · Attract
Show up first when someone nearby is already hungry.
Most bookings start with a search, not an ad. Someone opens Maps, types "pizza near me", and picks from the three venues Google decides to show. Everything in this section is about being one of those three — getting your Google Business Profile complete and accurate, building the review volume and rating that Google leans on when it ranks the map pack, handling the bad reviews that will inevitably arrive, and earning the kind of press coverage that makes the rest of it easier. None of it costs money. It costs attention, and most venues never give it any.
4 guides in Get found
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PR for restaurants: getting food media coverage
How independent Australian venues earn genuine food media and blogger coverage without a PR agency budget. Angles, pitching and…
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How to get more Google reviews for your restaurant
A policy-safe system for getting more Google reviews at your Australian venue, why reviews drive your Map Pack ranking, and how to…
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Google Business Profile for Restaurants: The Setup That Ranks You in the Map Pack
A step-by-step Google Business Profile guide for Australian venues: rank in the map pack, win more calls, directions and reviews,…
Free tool: Google Business Profile audit
Score your profile against the 20 things that move map-pack rankings.
The other guide sections
Seven sections, following the six moves of the P.A.C.K.E.D. system plus the practical plays that sit across all of them.
Own your customersStop paying 30% to rent a customer who was already yours.
Bring them backA list you own is the only channel nobody can take away.
Content & socialContent that drives bookings, not vanity likes.
Paid growthAds that return more than they cost, or not at all.
Plan & priceThe decisions you make before you spend a dollar.
Fill the roomThe plays for a specific problem: an empty Tuesday, a new opening, a quiet January.
Want the whole system, not just the guides?
The Packed Out Playbook is every one of these guides turned into a step-by-step system, with the templates, scripts and calculators that go with them.