Plan & price
The restaurant marketing calendar: a 12-month plan for Australian venues
A month-by-month restaurant marketing calendar for Australian venues: what to run, when, from Australia Day to Christmas, and the quiet months in between.
P.A.C.K.E.D. · Position
The decisions you make before you spend a dollar.
The work that determines whether marketing pays for itself happens before any of it goes live: what you are famous for, what you charge, which months you are planning around, and what the law actually requires of you when you advertise in Australia. This section is the strategic layer — menu pricing and engineering, writing a marketing plan you will actually follow, the twelve-month calendar, how to research your own market properly, the current Australian benchmarks, and the compliance rules on pricing display, surcharges, influencer disclosure and email consent that catch venues out.
7 guides in Plan & price
Plan & price
The state of restaurant marketing in Australia: 2026 benchmarks
Typical Australian restaurant marketing benchmarks: delivery commissions, ad costs, email/SMS, reviews, menu economics and marketing…
Plan & price
Legal & compliance for restaurant marketing in Australia
Spam Act rules, Australian Consumer Law claims, and the giveaway permit trap most Australian restaurants don't know exists. A…
Plan & price
Restaurant branding: how to build a brand customers remember
A practical guide to restaurant branding for Australian owners: naming, visual identity, story and consistency, without a design…
Plan & price
How to write a restaurant marketing plan
A simple, practical restaurant marketing plan template for Australian venues: goals, audience, a 12-month calendar, budget and how…
Plan & price
How to do market research for your restaurant
A practical, low-cost way for Australian restaurants and cafes to research their customers, competitors and local demand, no…
Plan & price
Menu pricing and engineering: how to price for profit
How independent Australian venues price and design a menu that sells the profitable dishes: food cost, psychological pricing and the…
Free tool: Recipe & plate cost calculator
Work out true food cost per portion, GST-adjusted, and see your real contribution margin.
The other guide sections
Seven sections, following the six moves of the P.A.C.K.E.D. system plus the practical plays that sit across all of them.
Get foundShow up first when someone nearby is already hungry.
Own your customersStop paying 30% to rent a customer who was already yours.
Bring them backA list you own is the only channel nobody can take away.
Content & socialContent that drives bookings, not vanity likes.
Paid growthAds that return more than they cost, or not at all.
Fill the roomThe plays for a specific problem: an empty Tuesday, a new opening, a quiet January.
Want the whole system, not just the guides?
The Packed Out Playbook is every one of these guides turned into a step-by-step system, with the templates, scripts and calculators that go with them.