Paid growth
Restaurant advertising: every channel compared
A practical comparison of restaurant advertising channels in Australia: Meta, Google, print, radio, delivery app placement and sponsorships.
P.A.C.K.E.D. · Drive
Ads that return more than they cost, or not at all.
Paid advertising is the fastest way to fill a room and the fastest way to waste money, and the difference is almost entirely in the setup. These guides cover what actually works for venues on Meta, how the other channels compare once you account for what they really deliver, how much a venue your size should be spending in the first place, and the Australian benchmarks to measure any of it against. Paid comes last in our system for a reason — advertising into a venue with a broken Google profile and no customer list is just paying to fill a leaking bucket.
3 guides in Paid growth
Paid growth
How much should a restaurant spend on marketing?
A practical breakdown of how much Australian restaurants should budget for marketing, by revenue and venue stage, with a worked…
Paid growth
Facebook & Instagram ads for restaurants: a no-waste guide
How independent Australian venues run Meta ads that bring in bookings and orders, not just likes. Campaign types, targeting and…
Free tool: Weekly numbers tracker
Track covers, spend and return week by week so you know if the ads are working.
The other guide sections
Seven sections, following the six moves of the P.A.C.K.E.D. system plus the practical plays that sit across all of them.
Get foundShow up first when someone nearby is already hungry.
Own your customersStop paying 30% to rent a customer who was already yours.
Bring them backA list you own is the only channel nobody can take away.
Content & socialContent that drives bookings, not vanity likes.
Plan & priceThe decisions you make before you spend a dollar.
Fill the roomThe plays for a specific problem: an empty Tuesday, a new opening, a quiet January.
Want the whole system, not just the guides?
The Packed Out Playbook is every one of these guides turned into a step-by-step system, with the templates, scripts and calculators that go with them.