Bring them back
Gift cards & vouchers: a cash-flow play for slow periods
How independent Australian venues can use gift cards and vouchers as a genuine cash-flow tool, and the 3-year expiry law owners often miss.
P.A.C.K.E.D. · Keep
A list you own is the only channel nobody can take away.
Winning a new customer costs several times more than bringing an old one back, and most venues do neither deliberately. A list of past diners with their consent, their order history and their birthday is the single most valuable marketing asset a restaurant can build — and unlike a social following or an app listing, nobody can throttle it, price it up, or switch it off. These guides cover collecting that list legally under the Spam Act, writing email and SMS that people actually act on, and using loyalty and gift cards to smooth out the quiet weeks.
3 guides in Bring them back
Bring them back
Restaurant loyalty programs that actually work
How independent Australian venues build a loyalty program that lifts repeat visits without gutting margin: the models that work and…
Bring them back
Restaurant email & SMS marketing: build a list that fills tables
How independent Australian venues build an owned email and SMS list, stay compliant with the Spam Act, and use it to fill quiet…
Free tool: QR code generator
Make the table-top codes that turn a finished meal into a list signup.
The other guide sections
Seven sections, following the six moves of the P.A.C.K.E.D. system plus the practical plays that sit across all of them.
Get foundShow up first when someone nearby is already hungry.
Own your customersStop paying 30% to rent a customer who was already yours.
Content & socialContent that drives bookings, not vanity likes.
Paid growthAds that return more than they cost, or not at all.
Plan & priceThe decisions you make before you spend a dollar.
Fill the roomThe plays for a specific problem: an empty Tuesday, a new opening, a quiet January.
Want the whole system, not just the guides?
The Packed Out Playbook is every one of these guides turned into a step-by-step system, with the templates, scripts and calculators that go with them.